OSTAR'S
COMMUNICATION CAMPAIGN
A. THE BRIEF
- The brand collaborates with Sơn Tùng MTP to use his name to increase sales
- Raise awareness of O'star
- To amplify the ASMR TVC on digital and packaging
B. THE CHALLENGES AND UNDERSTANDING
DREAMY AGE
16-21 y.o
Lives in HCMC/HN (urban)
High school, University, College (education)
High school, University, College (education)
Dynamic, fresh, young
The age of everything is pink.
Life is fresh, they discover new things each and everyday.
They believe strongly in the beauty of life, the good things and the good people.
They’re living in a technology driven society. The more innovative the technology the further they step back on real communication.
They’re now so exposed to everything and to everyone that the needs to share our secrets, our thoughts are losing.
They cannot find a place to be able to express and share what they think to anyone.
C. THE IDEA
Solution: We strive to provide a new tool - a place for the dreamers to freely and safely express and share their thoughts and secrets
CONCEPT
WHISPER BOX
CALL TO ACTION MESSAGE
#CHỈ EM BIẾT THÔI
Idea:
- Create platforms from above the line to below the line to interact with users.
Packaging: Using packaging of O'Star snack to create interaction with users
Game on website: Users can play games (based on bidding mechanic) to get weekly rewards.
Outcome:
- Users will take a pose with packaging and spread out on social media the games.
